If you’ve ever wondered why The True Tomato uses glass bottles while most ketchup brands stick to plastic, the answer is simple: we prioritize health over convenience and cost.
Plastic packaging is cheaper. It’s lighter, doesn’t break easily, and reduces logistics headaches. That’s exactly why most brands choose it. But cheap and easy does not always mean safe or right. We chose a harder path deliberately.
Glass Costs More. We Know That.
Let’s be honest. Glass packaging is expensive.
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Glass bottles cost significantly more than plastic.
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They are fragile, which means higher chances of breakage during transit.
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Breakage leads to more returns, replacements, and losses.
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Shipping glass requires extra care, better cushioning, and stricter handling.
From a pure business perspective, plastic makes more sense. Lower packaging cost, fewer damages, smoother logistics. But business decisions shouldn’t come at the cost of consumer health.
Plastic and Food: A Compromise We Refuse to Make
Plastic containers, especially for acidic products like ketchup, can leach microplastics and chemicals over time. Heat, storage duration, and acidity only increase this risk. Many brands accept this trade-off because regulations allow it and consumers rarely question it.
We do.
Ketchup is not just a condiment. It’s something children consume regularly. Families use it daily. If we’re claiming to make clean, honest food with no preservatives, no thickeners, and no shortcuts, packaging cannot be an afterthought.
Glass is chemically inert. It does not react with food. It does not alter taste. It does not release toxins. What goes inside stays exactly the way it was made.
Taste and Freshness Matter Too
Glass doesn’t just protect health. It preserves taste.
The True Tomato ketchup is made from real tomatoes, cooked slowly to thicken naturally. No water. No starch. No artificial binders. Plastic can subtly affect flavor over time, especially in long storage. Glass keeps the product stable and pure.
When you open a bottle of The True Tomato, you’re tasting the ketchup, not the packaging.
Yes, We Face More Breakage. We Still Choose Glass.
Do bottles break during delivery? Yes.
Do returns increase because glass is fragile? Yes.
Does it cost us more money overall? Absolutely.
But here’s the non-negotiable part: we will not reduce quality to increase margins.
Choosing glass is not the easy option. It’s the responsible one.
Health Over Cost. Always.
At The True Tomato, every decision starts with one question:
“Is this better for the person eating it?”
If the answer is no, we don’t do it, even if it costs us more.